The Power of Personal Branding: How Rachel Keller is Changing Senior Living - Rachel Keller, VP of Sales at Serviam Care Network & VP of Sales & Marketing at Catalyst Senior Living Solutions

Welcome back to the show! Today, I’m joined by my friend Rachel Keller—VP of Sales at Serviam Care Network, host of Female Friday, co-host of Good Day Senior Living, and the driving force behind the Women in Leadership series. Basically, she wears a LOT of hats, and somehow, she makes it all look easy.In this episode, Rachel shares her journey from broadcast journalism to senior living sales leadership, how she balances her many roles, and why personal branding has been a game-changer for her career. We talk about the power of storytelling, the importance of showing up authentically on LinkedIn, and why more professionals (especially women!) should be putting themselves out there. Plus, she lets me bring up—yet again—the time she strategically blocked my booth at a conference. (It’s fine. I’m totally over it. Maybe.)We also dive into:✔️ The common traits of successful women leaders✔️ The rise of influencer marketing in B2B and senior living✔️ How networking and relationship-building can change your career✔️ Serviam’s big announcement and how they’re tackling financial barriers for move-insIf you’re looking for inspiration on building your personal brand, standing out in your industry, and making meaningful connections, this is the episode for you.🔗 Connect with Rachel Keller: https://www.linkedin.com/in/rachelschisler/🎧 Listen now and let us know what resonated most with you!