The Power of ‘YES”! Rules

Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organizations insist on rules and regulatory systems to control and handle large numbers of customers. The problem is they ignore customers as individuals, which leaves them annoyed and upset. And you don’t want that! Instead, Businesses need to implement a strategy of “YES!” — Chris Ashmore, Host, The Business Essentials Daily Podcast