The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da’Marzo #67

Send us a text Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬 We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media! With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality. What you can expect to from this episode: → The proven formula for creating viral short-form content that hooks your audience from the very first three seconds of your video. → Why platforms now prioritise strong content over follower count and how to use this shift to your advantage. → How to use AI tools, including custom GPTs, to save time and optimise your content strategy. →Tips for building a memorable personal brand that leaves a lasting impression. Mary-Anne also shares her journey from working with a mobile accessories start-up to running her own marketing agency, all while consistently building her own personal brand 🌟 💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you'll have learnt actionable insights that will help you level up your strategy and stand out online. CHAPTERS 00:00 - Introduction of Mary-Anne Da'Marzo and her background. 01:13 - Mary-Anne's story of how she started her business. 04:54 - Discussion on the importance of personal branding. 06:12 - Mary-Anne's social media following and how it relates to launching her agency. 10:54 - Strategies for creating viral content. 15:01 - The value of showing up and putting content out there. 17:51 - The importance of data analysis and interrogating metrics. 21:18 - Trends in social media and the changing importance of follower count. 29:49 - Use of AI tools to optimise content creation. 35:20 - Advice on building custom AI workflows. 38:56 - Recommendation for a future guest 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Mary-Anne https://www.linkedin.com/in/maryanne-damarzo/ https://www.instagram.com/maryannedamarzo/ https://www.tiktok.com/@maryannedamarzo Firebelly Media https://firebellymedia.co.uk/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/