The Seven Essential Stories Charismatic Leaders Tell: Kurian Tharakan

You can move people with the power of a story. Your brand will be created and clarified in storytelling. You must learn to tell stories to be successful. Kurian shares the seven essential stories charismatic leaders tell. Conversation Highlights   {00:37} Introduction of Kurian Tharakan {02:51} One story Kurian tells {08:59} Your brand revolves around meaning embedded in storytelling {11:34} Building off a story and painting a picture of a person {13:29} A customer is the same thing as a donor {17:53} How to make sure you are not wasting advertising money {17:59} Being specific on your channels {21:27} The key elements of an origin story {26:36} Getting the headlines {29:51} You need to spend some money to reach the people you want to reach {31:20} Kurian tells the story of the mighty winds {31:23} What is a story about {37:10} You must be professional {38:57} Roadblocks you need to avoid   Remarkable Quotes   Kurian: “There're obstacles in the way of obstacles” Travis: “You can draw the potential donor into the story to understand there's a problem.”  Kurian: “We are storytellers. We need to master storytelling to master communication.”  Kurian: “The whole purpose of communication is response.” Kurian: “Youth Emergency Shelter. Such a clear brand. Such a clear purpose.” Kurian: “You can't market to a 25-year-old donor the same way you can market to a 45-year-old.” Resources   Book: The 7 Essential Stories Charismatic Leaders Tell https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44   Infographic: https://www.dropbox.com/s/uavv5hi1u8izn1d/The%207%20Essential_Stories%20Infographic.pdf?dl=0   Website: https://strategypeak.com/   LinkedIn: https://www.linkedin.com/in/kuriantharakan/   Twitter: https://www.twitter.com/KurianTharakan   Email: [email protected]   PodMatch Profile: https://podmatch.com/guestdetailpreview/1615425122673x429504082216496200 Bio for Kurian Tharakan    Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm, Strategy Peak Sales & Marketing Advisors, and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story. Nonprofit Architect Podcast Links     Website:  http://nonprofitarchitect.org     Community: https://www.facebook.com/groups/NonprofitArchitect    Ultimate Podcast Guide: https://nonprofitarchitect.org/ultimate-podcast-guide/   Subscribe and Leave a Review: https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481   Patreon: https://www.patreon.com/NonprofitArchitect   Watch on YouTube: https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA   Listen to these other great podcasts from Veterans: https://nonprofitarchitect.org/veteran-podcast-network/   Want help getting your podcast started? Check out:  https://nonprofitarchitect.org/podcast-production-services/