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The ski industry squeeze

EPISODE · Mar 10, 2026 · 15 MIN

The ski industry squeeze

from Make Me Smart · host Marketplace

As prices have risen over the past decade, snow sports have gotten farther and farther out of reach for many Americans. And this has big implications not just for the ski-inclined, but also for the workers and local businesses that rely on steady ski area traffic. On today’s show, Kimberly talks with University of Waterloo professor and sustainable tourism expert Daniel Scott about what’s driving up the cost of snow sports and how the effects of climate change are shaping the future of the industry.

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The ski industry squeeze

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