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The Squeal_0226: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 2

EPISODE · Mar 18, 2025 · 24 MIN

The Squeal_0226: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 2

from The Squeal · host The Squeal

In this episode of The Squeal, host Dr. Lindsay Case (PIC Technical Director of Product Sustainability) continues the conversation on the future of the PRRS-resistant pigs in consumer markets. Joining her are Marisa Pooley (PIC Director of Communications & Engagement) and Staci Covkin (Circana, Principal of Innovation Consumer & Shopper Insights), two experts in communications and consumer perception. They explore how gene-edited livestock fits into the evolving food landscape, addressing public perception, and the role of transparent communication in building consumer trust.

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The Squeal_0226: The Future of the PRRS-Resistant Pig in Consumer Markets_Part 2

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