The Super CMO Show - Srikanth Ramachandran (#008)

Let's know what you liked and learnt! Building Digital Out-Of-Home Experiences using Data, Automation and Algorithms Srikanth Ramachandran is the Founder of Moving Walls, a world-renowned AdTech company that specializes in innovative out of home (OOH) media solutions.  With 2000 campaigns Moving Walls helps businesses launch audience-based OOH plans, programmatic DOOH campaigns, and generate billboard reports. Their ecosystem spans over 120,000 digital, static, indoor, and outdoor media sites across the globe.In conversation with Swami, Srikanth discusses:- His foray into the media business- How Moving Walls is transforming the fragmented OOH media industry- How billboards influence the sub-conscious mind- Building the customer journey with omni-media- Frameworks for CMOs to deliver contextual experiences- Using first-party data for a real world experience- Building connected marketing, dynamic content and contextual data frameworks- Learnings from his entrepreneurial journey- The future of Moving Walls and what has Srikanth excited about the future.Listen to the podcast on Apple Podcasts | Spotify | Anchor | Google PodcastsWatch the full video episode on YouTubeFor show notes and earlier guest interviews, please visit www.contraminds.comTo sign up for our weekly newsletter, please visit https://contraminds.substack.com/Connect with Srikanth: https://www.linkedin.com/in/srikanth-ramachandran-b7a105/Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/Connect with Vignesh: https://twitter.com/hrorqConnect with us:LinkedIN: https://www.linkedin.com/company/contraminds/Instagram: https://www.instagram.com/contraminds/Facebook: https://www.facebook.com/contramindsWebsite: www.contraminds.comThis episode was made possible by the great folks at Effortless.Effortless has been designed to be user-friendly, aiding you in your journey to streamline financial tasks. Experience the convenience of achieving e-Invoicing and E-way Bill Generation in just a couple of clicks, simplifying your business processes. Visit www.goeffortless.ai to learn more.🔗 Links & Resources:ContraMinds: https://www.contraminds.comSubscribe to our Newsletter: https://blog.contraminds.com🎧 Listen on Podcast Platforms:Spotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow ContraMinds:Twitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds