The Super CMO Show - Sukumar Muthya (#005)
An episode of the ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence podcast, hosted by ContraMinds Labs, titled "The Super CMO Show - Sukumar Muthya (#005)" was published on April 13, 2023 and runs 87 minutes.
April 13, 2023 ·87m · ContraMinds Podcast - Unlocking Personal Growth and Professional Excellence
Summary
Let's know what you liked and learnt! Inside the Mind of a Technology-Driven Marketer Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology. Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in medi...
Episode Description
Let's know what you liked and learnt!
Inside the Mind of a Technology-Driven Marketer
Sukumar Muthya is a seasoned marketing technology executive with over 27 years of marketing experience across a variety of industries - from manufacturing to technology.
Sukumar is currently the Executive Vice President at Ansira Global - an independent global marketing technology and services firm with clients from automotive, technology, finance & insurance and restaurant businesses, helping in media, ad technology, CRM and loyalty.
In this episode Sukumar and Swami discuss:
How marketing has transformed over the years
Muthyaโs Journey from Tech to Marketing
Balancing Marketing Functions as a CMO
The Chief Marketing Officer Meets the Chief Marketing Technologist
Skillsets to orchestrate integrated marketing initiatives
Reconciling Attribution Across Marketing Channels
Marketing in a Cookie-less World
Digital Transformation in Manufacturing
Best Practices to Build Digital Transformation in Companies
Integrated Loyalty at Ansira Global
The Ansira Value Proposition
Marketing in the Metaverse
Non-negotiable skillsets for Future Marketers
Book Recommendations in Tech, Martech and Marketing
People who Inspired Muthya
What does Muthya do off-work?
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Connect with Sukumar: https://www.linkedin.com/in/sukumarmuthya/
Connect with Swami: https://www.linkedin.com/in/sivaraman-swaminathan-9856501/
Connect with Vignesh: https://twitter.com/hrorq
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Website: www.contraminds.com
#DigitalMarketingTechnologies #EnterpriseSoftwareBusiness #ManagementConsulting #DigitalMarketingProcesses #DirectResponse #RelationshipMarketingStrategies #SupplyChain #ProcessImprovement #EnterpriseApplications #StrategicThinking #ProgramManagement #OffShoreDelivery #Adtech #Martech #SukumarMuthya #SivaramanSwaminathan #SwaminathanSivaraman #SuperCMOShow #ContraMindsPodcast
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