The truth about CTV, streaming & the future of TV advertising

Is TV really losing relevance or are we just looking at it the wrong way? Recorded live on stage at Marketing in the Madness LIVE, this episode features Jason Trout, Global CMO at Crimtan, breaking down how television has evolved over the last decade and why it still plays a powerful role in modern media strategies. From the shift away from linear schedules to the rapid growth of Connected TV, streaming, and programmatic buying, Jason shares a clear, data-led view of how people actually watch TV today and what that means for advertisers trying to keep up. In this episode, you’ll hear about: - How CTV and streaming are reshaping TV advertising - Why eyeballs haven’t disappeared, they’ve just moved - The role of programmatic in making TV more accessible - What YouTube’s growth on TV screens means for advertisers - Why creative quality still matters more than the tech behind it - What the future of TV, relevance, and shared viewing really looks like This is a must-watch for marketers, media planners, brand leaders, and anyone navigating the changing relationship between technology, advertising, and culture. Subscribe to Marketing in the Madness for more honest conversations where marketing meets technology. Want to join us in person at the next LIVE event in March 2026? Connect with Katie Street on LinkedIn and follow Marketing in the Madness Live for VIP invites. Jason Trout https://www.linkedin.com/in/jason-trout/ Crimtan https://crimtan.com/ Katie Street https://www.linkedin.com/in/katiestreet/ Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://www.linkedin.com/company/streetagency/ https://www.instagram.com/street.agency/