Thigh Society: How One Woman Sells 7-Figures of Anti-Chafing Underwear

Marnie Consky is the Founder, CEO, and Chief Anti-Chafing Champion of Thigh Society (US), a niche undergarment brand offering moisture-wicking, breathable, and discreet boxer brief underwear for women. Thigh Society prevents inner thigh chafing while providing modesty coverage and is on a body-positive mission to normalize this common skin issue while helping women love their thighs at any size.Key Takeaways:How she bootstrapped a million dollar business starting with just $8K CAD as a risk-averse solopreneurWhy starting with retail wholesale helped her get started onlineWhy you should start with one product (and how to better forecast inventory)Marnie grew Thigh Society to a six-figure business while working a demanding full-time job before deciding to focus exclusively on building the business in late 2016, and has grown it to 7 figures since. Before becoming a full-time entrepreneur, Marnie worked for organizations in Toronto, Canada including Accenture, the Ontario Ministry of Government Services, and the Rotman School of Management (MBA school) in a variety of strategic talent management roles.Links MentionedThigh Society (US) - Use code UNOFFICIAL at checkout to save 15% on your orderThigh Society (CA)Draft - Marnie's conversion rate optimization consultant[Delivering Happiness by Tony Hsieh](https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220/ref=sr_1_1?Maker's Row - For anyone looking for resources to start an apparel businessToronto Fashion Incubator E-Lists & GuidebooksThe Entrepreneur's Guide to Sewn Product Manufacturing2PMl - Marnie's favorite free weekly newsletterCompany of One by Paul Jarvis - Marnie's book recommendationSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.