This School Tripled Enrollment by Breaking Higher Ed “Best Practices”

How does a university triple freshman enrollment while others struggle to break even?In this episode, I talk with James Steen, Ph.D., VP for Enrollment Management & Marketing at Houston Christian University, about what actually drove HCU’s growth.We get into:Why removing friction mattered more than better messagingHow direct admission and guaranteed offers changed behaviorThe role marketing played once the value proposition was clearWhat “next practice” looks like when operations and enrollment alignThis is a real case study. No theory. No platitudes.👉 Follow Education Marketing Leader and subscribe on YouTube for more conversations built for higher ed marketers.