Turning Cultural Insight into a Consumer Brand with Sarah Mack

This week on Call Your Publicist, we sit down with Sarah Mack to talk about turning cultural insight into a consumer brand.While living in Barcelona during her MBA program, Sarah noticed something different about how people interacted with everyday products. The experience felt social, approachable, and free of intimidation. When she returned to the U.S., she saw a gap between how a category was presented and how modern consumers actually wanted to engage with it.In this episode, Sarah shares how she and her sister Emily translated that insight into Offline Wine, a sister-founded brand focused on simplifying a traditionally overcomplicated space. We talk about building alongside family, rebranding with intention, transitioning out of tech, and creating representation in a legacy industry.This conversation is about positioning, clarity, and building a brand that reflects the people it serves.🎧 Listen now on YouTube, Spotify, or Apple Podcasts.