Turning Shopify Analytics into Actionable Insights
Reading the tea leaves in your analytics & reports
Episode 222 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, Paul Reda, titled "Turning Shopify Analytics into Actionable Insights" was published on April 16, 2019 and runs 40 minutes.
April 16, 2019 ·40m · The Unofficial Shopify Podcast
Summary
Reading the tea leaves in your analytics & reports
Episode Description
You can use Shopify's analytics and reports to learn about your sales and customers in great detail. Or you can tear hair out, create unnecessary panic, and make rash decisions.
In this episode, we'll break down a sane approach to your Shopify analytics complete with example benchmarks for your key performance indicators.
You'll hear:
- Which stats measure the health of your store
- Ranges for conversion rate, AOV, and RCR
- Kurt's KPI-based approach to analytics
- What successful brands get right
Tune in for more details!
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