Uncovering the science of human behaviour with Biju Dominic

Biju is the Chief Evangelist at Fractal Analytics and Chairman at Final Mile Consulting. Biju and his colleagues have utilized Cognitive Neuroscience and Behavioral Economics and Design to develop a new research technique called Ethnolab and the communication practice of Non-Conscious Design.Key topics covered in this conversationBiju's career spanning advertising to entrepreneurshipChallenges with positively impact human behaviorThe power of the non-consciousLearning from neuroscienceWorking with the collective non-conscious How intentional rituals can help drive change How rice farming drives collaborative behavior The role of context and work environmentWorkplace flexibility mattersThe word-ball gameClosing remarks