Understanding Influencer Product Seeding
Build a community of influencers on giving, not asking.
Episode 405 of the The Unofficial Shopify Podcast podcast, hosted by Cody Wittick, Kurt Elster, titled "Understanding Influencer Product Seeding" was published on May 17, 2022 and runs 42 minutes.
May 17, 2022 ·42m · The Unofficial Shopify Podcast
Summary
Build a community of influencers on giving, not asking.
Episode Description
In today's episode, we learn a sane and accessible influencer marketing strategy that has worked for brand and big small: product seeding.
We're joined by Cody Wittick, Co-Founder and Co-CEO at Kynship, an influencer marketing agency.
Prior to co-founding Kynship, Cody worked at QALO, the brand that created the silicone wedding ring, where he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
Show Links
- Kynship
- QALO
- Meta for Creators
- TikTok Creator Marketplace
- MightyScout
- Rev
- Kapwing
- Kynship App: Influencer Seeding
- Kynship's Influencer Course
Sponsors
- Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
- Back up your store with Rewind
- Try Bold Product Upsell, free trial
- Privy: The Fastest Way To Grow Sales With Email & SMS
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What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.
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