Using Emotion to Optimize Conversions With Talia Wolf
As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses. Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker. Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions. Listen now.
Episode 149 of the The Unofficial Shopify Podcast podcast, hosted by Kurt Elster, titled "Using Emotion to Optimize Conversions With Talia Wolf" was published on December 12, 2017 and runs 44 minutes.
December 12, 2017 ·44m · The Unofficial Shopify Podcast
Summary
As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses. Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker. Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions. Listen now.
Episode Description
As founder and chief optimizer at GetUplift, Talia Wolf uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.
Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.
Today she’ll teach us her emotional targeting methodology and why it works so well in increasing conversions.
Listen now.
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Learn:
- The emotional targeting methodology to increase conversions
- Why best practices suck
- The trap of copying competitors
- How to profile customers
- Why we buy
- The myths of conversion rate optimization
- Why color psychology is total rubbish
Links Mentioned:
- GetUplift.co
- CRO Resources
- The Complete List of Psychological Triggers
- DIY Landing Page Optimization Worksheet
- @taligw
- Live Training
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