Using Facebook & Social Media For The Sake Of Social Media - BEN'S BUSINESS PODCAST #28

In this episode I covered my thoughts on businesses that use social media for the sake of social media. - How getting "LIKES" on Facebook has very little value. - The primary aim of any internet marketing and business activity (especially for start-ups) should be about making sales. - Wetherspoon ditching social media - Aim for the smaller deeper group rather than the wider shorter group. - Why building a Facebook group and community is so important. - Human to human (H2H) relationships over business to business (B2B). - Uploading customers and prospects email addresses to your targeting on Facebook Advertising. Which will make your ad appear directly on their Facebook news feed. "If I took over marketing & sales I would produce 50 sec to 4 min videos for Facebook with the intent for sales and brand" – Gary Vaynerchuck