EPISODE · Aug 15, 2022 · 45 MIN
Values-based marketing in transition
from The Marketing Companion · host Mark Schaefer
Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world.
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Values-based marketing in transition
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