VEP - Conceptual and perceptual priming

In today’s episode, we explore the fascinating science of conceptual and perceptual priming—two powerful ways our brains prepare us to learn, decide, and act. Conceptual priming happens when exposure to a particular idea makes related concepts easier to recall. For example, thinking about “safety” can prime thoughts of “security” or “trust.” Perceptual priming, on the other hand, works through our senses—subtle visual or auditory cues that shape how we interpret what comes next. Together, these forms of priming influence memory, retention, and behaviour, offering trainers and educators valuable tools to create more effective learning environments. Video link is here: https://youtu.be/VjfHw-jzBLs