Video Marketing Essentials - An interview with Jeff Long

"Content is key; video is king!"That's how I'd summarize my latest interview on the Marketing Tales Show with entrepreneur and video marketing expert Jeff Long, owner of True Focus Media.Jeff found his way into marketing a few years after graduating from Faith Baptist Bible College in Iowa when he started an agency with some friends after not knowing what he should do after graduation. "It was like a God moment where He made things very clear," Jeff recalls. "Once I discovered [my calling], it was like this faucet of creativity flowing out." Jeff started his video marketing agency in the BYT (Before YouTube) era when video marketing was still a novelty in 2003, and he freely shared his experience during the podcast episode. Jeff's punchline: "Content is key; video is king," recurred throughout the conversation regarding content marketing. Video "demonstrates your product, it showcases your expertise, it tells your story, and it helps your SEO," Jeff explains when talking about one way to build a company's SEO foundation. A Hubspot article titled: "How Video Consumption is Changing in 2023" states that "91% of businesses use video as a marketing tool" and "that people are 52% more likely to share video content than any other type of content."I'm one of those people.When it comes to video marketing, many businesses may shy away from it due to cost, lack of ideas, or the extraordinary effort that has to go into a video marketing campaign to be effective. But not all video has to be a blockbuster production. Jeff provides some low-cost ideas that will help you get on the right track with your video marketing campaign and three types of content that will resonate with your audience. 1) Frequently Asked QuestionsThink of 10 to 20 most asked questions and create short videos about them. Put those on your website and social media platforms to boost your SEO!2) Elephants Address the elephants in the room that keep your customers from making a buying decision. Create video content about those elephants, such as pricing. This approach will build trust and often qualify customers before they schedule a call.3) UnicornsUnicorns are blog posts and articles that outperform the others on your website. "Double down on that," Jeff says. "If you have content that's killing it, create videos on that blog."Repurpose. Repurpose. Repurpose your winning content! 🔥Watch the full episode by visiting the link in the comments below for more great insights about improving your video marketing efforts. 👇If you want to become a better marketer or overall more effective professional, Jeff recommends the following book: "Who, Not How," a book that helps you work more efficiently by Dan Sullivan"They Ask You Answer," a book about marketing strategies by Marcus Sheridan.To learn more about Jeff, his story, and his company, True Focus Media, visit his website and connect with him on LinkedIn. Until next time. ✌️