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Vive Le Roi! Burger King Returns to France

EPISODE · Nov 30, 2012 · 4 MIN

Vive Le Roi! Burger King Returns to France

from Euromonitor Podcasts · host Euromonitor International

Earlier this week, Burger King announced its re-entry into the French market, producing considerable excitement among French burger fans—17 years after pulling out of France, Burger King has acquired a certain mystique, combining flame-grilled indulgence with American authenticity. In this new podcast, Head of Foodservice Michael Schaefer notes this perception is not unique to France, with the Whopper burger in particular possessing a singular international appeal, one which the chain has only begun to tap.  How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact. 

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Vive Le Roi! Burger King Returns to France

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