Warum B2B Unternehmen immer noch schlechtes E-Mail Marketing machen

EPISODE · Feb 27, 2023 · 25 MIN

Warum B2B Unternehmen immer noch schlechtes E-Mail Marketing machen

from The Voice of B2B Marketing

E-Mail-Marketing sollte eigentlich ein Standard-Tool im Portfolio eines jeden Marketing-Spezialisten sein.Und doch scheint es gerade dort – und vor allem bei B2B Untermehmen – noch Aufholbedarf zu geben.Das kann man einer neuen Studie entnehmen, „E-Mail-Marketing Benchmarks 2023“, die zum 4. Mal von absolit Dr. Schwarz Consulting, dem Deutschen Dialogmarketing Verband und weiteren Partnern durchgeführt wurde und über 5000 Unternehmen im deutschsprachigen Raum befragt hat. Mehr als 1300 davon waren B2B Unternehmen.Wir sind mit Dr. Torsten Schwarz, Geschäftsfürer von absolit, in die Ergebnisse der Studie eingetaucht.Die Studie "E-Mail Marketing Benchmarks 2023":https://www.absolit.de/studien/e-mail-marketing-benchmarksDas E-Mail Marketing Forum:https://www.email-marketing-forum.de/Wir freuen uns über euer Feedback: [email protected] Informationen zu unserem Podcast und die Arbeit unserer B2B Expert Group beim DMVÖ 

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Warum B2B Unternehmen immer noch schlechtes E-Mail Marketing machen

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