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Warum Unternehmen wie Gerry Weber scheitern und was KMUs lernen können! #185

EPISODE · Jan 31, 2019 · 22 MIN

Warum Unternehmen wie Gerry Weber scheitern und was KMUs lernen können! #185

from Digitales Unternehmertum - rund um das digitale Business!

In der heutigen Podcast Episode möchte ich ein Thema aufgreifen, was mich schon sehr lange beschäftigt und beispielhaft für viele mittelständische Unternehmen zu sehen ist. Vor wenigen Tagen wurde bekannt, dass der Modekonzern Gerry Weber Insolvenz anmelden musste. Ich möchte Gerry Weber mal exemplarisch für viele Unternehmen nehmen, die sich nicht ausreichend mit den Veränderungen der digitalen Welt auseinandersetzen. Die aufgrund ihrer Größe zu starr zu sein scheinen und letztlich in falsche Gewässer geführt wurden. Auch bei vielen mittelständischen Unternehmen sehe ich eine falsche Kursrichtung. Alle Links aus der Episode, weitere Infos und Kontaktmöglichkeiten unter www.digitales-unternehmertum.de/185

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Warum Unternehmen wie Gerry Weber scheitern und was KMUs lernen können! #185

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