We Are Warriors, with Effie Kanyua

Send us Fan MailIn this episode we talk to Effie Kanyua, a trailblazing communications professional and founder of We Are Warriors. Effie shares her journey from BBC journalist to the first female Black comms director at major broadcasters and publishers. Discover how Effie’s diverse experiences in sectors like FMCG, tech, media, fashion, luxury, and automotive have shaped her innovative approach to PR and technology. Also – how a reset moment post-pandemic led her to create Lila Assistant, a cutting-edge AI tool that underscores the transformative role of technology in modern communications. And in a powerful discussion on diversity, equity, and inclusion (DE&I), Effie doesn't hold back. She candidly addresses the persistent lack of representation and slow career progression for Black women and people of colour in the media industry. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.