Weekends Are Overrated — Jonathan Baker

A brewery's co-founder and chief marketer shares tactics for telling captivating story.

An episode of the Finely Crafted podcast, hosted by Proof Branding, titled "Weekends Are Overrated — Jonathan Baker" was published on April 7, 2015 and runs 28 minutes.

April 7, 2015 ·28m · Finely Crafted

Summary

Have you thought about what it means to tell a captivating story - one that extends beyond what you tell to what you invite your customers to share? That's what today's guest, Jonathan Baker, and his crew at Monday Night Brewing has done. What started as a thing that they did that one time in a garage has turned into one of the hottest breweries in the southeast - with no signs of slowing down. Yes, having a great product - in this case, great beer - helps. But it's how they invite others to tell their story that's been catalytic to the brand's growth. In today's episode, we dive deeper into your brand's connection with the stories your customers tell about you. That, and of course, talk about awesome beer.

Episode Description