Weihnachtsspecial: Der Werbekoffer zu HOME ALONE

EPISODE · Dec 5, 2023 · 11 MIN

Weihnachtsspecial: Der Werbekoffer zu HOME ALONE

from Filmgeschichte in Objekten · host DFF - Deutsches Filminstitut & Filmmuseum

Was macht HOME ALONE (Kevin – Allein zu Haus, US 1990, R: Chris Columbus) zu einem Weihnachtsklassiker? Und wie versuchte man vor mehr als 30 Jahren, als der Film erschien, die Presse auf den Film aufmerksam zusammen? Anders als sonst üblich, kam das Pressematerial nicht in einer Mappe, sondern – passend zum Film – in einem aufwändig gestalteten Pappköfferchen. Wie Pressematerial zu Filmen üblichweise verschickt wird, wie es im DFF archiviert wird und welche anderen Beispiele für außergewöhnlich gestaltetes Werbematerial sich im Textarchiv befinden, erzählt Debora Classen, zuständig für die Zeitschriften und das Textarchiv des DFF in der Deutschen Nationalbibliothek.

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Weihnachtsspecial: Der Werbekoffer zu HOME ALONE

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