Westgate Resorts: The Experience Strategy Driving Demand

More than 40% of Westgate's new timeshare buyers are millennials. I talked with Jared Saft, COO of Westgate Resorts, at ARDA's Spring Conference in Las Vegas about why younger buyers want space, kitchens, and togetherness—and how Westgate drives demand with differentiated experiences. 👥 Buyer shift: Jared says millennials make up 40%+ of new buyers 🏠 Product fit: kitchens, multiple bedrooms, multiple TVs, and space for groups 🎢 Experience strategy: Chuck E. Cheese, a mystery fun house theme park, and a Florida dude ranch with glamping 🏟️ Group demand matters: Westgate fills slower quarters with convention guests who want extra space and meeting access 🤝 Vegas partnership: Westgate SuperBook powered by Caesars Sportsbook Thanks to Actabl for supporting this episode. Actabl gives you the power to profit. Visit Actabl.com. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.