What Does Effective Climate Communication Look Like? with Dr. Candice Howarth

What is “place-based” climate change communication?Climate change can feel overwhelming and impersonal when discussed on a global or national scale. Place-based communication works to make climate change feel relevant to local communities and individuals. Issues that impact local communities and have connections to climate change, such as waste, energy, and food initiatives are often good places to start discussions  on how to implement climate policies.  A focus on local issues can empower communities to take action on matters of local importance with broader implications. When replicated in many communities, place-based communication can enable wide-scale implementation of climate solutions, better communication of science to laypeople, and even engender greater trust in national institutions and scientists advocating for climate solutions. Climate communication is more effective when it incorporates climate solutions that are already being implemented in specific localities. For example, climate communicators can build upon local energy initiatives, spreading information to speed-along a renewable energy transition. Knowledge Co-productionAnother useful approach to climate communication is referred to as knowledge co-production, a collaborative process bringing together different people, perspectives, and experiences, rather than presenting climate change from, for example, solely from an academic or scientific perspective. When global and national actors engage in knowledge co-production with local communities, both groups benefit. Local communities gain crucial knowledge from experts, enabling them to create smarter/more effective solutions for their communities. Meanwhile, scientists and higher-level policymakers gain knowledge they otherwise would not have, and are empowered to bring diverse perspectives into their work. Part of effective climate communication is not only communicating knowledge, but also taking in new perspectives that can help inform how information is communicated, and what is communicated.  Who is Dr. Candice Howarth?Dr. Candice Howarth is a Senior Policy Fellow at the Grantham Research Institute on Climate Change and the Environment at the London School of Economics. She is additionally co-Director of the Place-Based Climate Action Network. She researches how the co-production of knowledge and science communication can be used to inform better decision-making with regard to climate change.Learn MoreUnpacking the power of place-based education in climate change communicationLocal knowledge in climate adaptation research: moving knowledge frameworks from extraction to co-productionBook: Addressing the Climate Crisis: Local action in theory and practiceWhat is climate change communication? For a transcript, please visit https://climatebreak.org/what-does-effective-climate-communication-look-like-with-dr-candice-howarth/