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What Makes Southwest Airlines Fly

EPISODE · Apr 23, 2003 · 8 MIN

What Makes Southwest Airlines Fly

from Knowledge at Wharton

How does Southwest Airlines keep making money? After all the airline industry overall is in a shambles. US Airways and United Air Lines are reorganizing in bankruptcy while American Airlines flirts with the same fate. As a group the nation’s biggest air carriers have lost billions of dollars over the past several years with no immediate recovery in sight. Yet the secret to its success said Southwest chairman Herb Kelleher during a talk at Wharton April 22 is available for anyone including its competitors to see. Hosted on Acast. See acast.com/privacy for more information.

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What Makes Southwest Airlines Fly

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