Roberto Dagnoni (Mercado Bitcoin), Ben Lizana (SoftBank)

Roberto Dagnoni is Executive Chairman of Mercado Bitcoin — Brazil’s largest crypto exchange. Ben Lizana is Principal at SoftBank Latin America. Gui Gomes is Founder and CEO of OranjeBTC. Recorded live at Digital Assets Conference 2025 in São Paulo, this panel covers the real bottleneck to mainstream crypto adoption, why Latin America’s volatility is creating a global edge, why public markets are suddenly hungry for digital-asset IPOs, and how stablecoins and tokenization are reshaping reserve assets.We cover the real bottleneck to mainstream adoption — the factor slowing growth more than technology, liquidity, or regulation, the emerging-market advantage and why Latin America’s volatility and innovation pressure are creating a global edge, the new IPO class and why public markets are suddenly hungry for digital-asset companies, lessons from the last crypto cycle on the mindset founders and investors need to navigate hype and downturns, the future of digital money and how reserve assets, tokenization, stablecoins, and macro shifts will shape global adoption, and the everyday impact of how new financial primitives are already reducing friction in ordinary transactions.Subscribe to The J Curve Insider Newsletter⁠⁠⁠⁠⁠⁠ and follow Olga on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠.