What Real Hospitality Looks Like

In this episode of The Way, Ryan McKeen and Brittany Green reflect on what it truly means to practice unreasonable hospitality—a philosophy that goes far beyond handing out gifts or perks. Inspired by the book Unreasonable Hospitality by Will Guidara and a powerful talk given by Lindsay and Billy from the Unreasonable Hospitality team at our March event, this conversation explores how small, intentional acts of care can create lasting impressions.Ryan and Brittany share personal insights on what it means to genuinely see your clients, show up for them, and build trust through attention to the little things—the things that matter most. This kind of hospitality isn’t just for restaurants or hotels; it’s for anyone running a business who wants to lead with heart.Want to join more conversations like this? Become a part of our Best Era community at bestera.io for access to live events, expert support, and tools that help you build a business where hospitality and humanity lead the way.