What Your Book Blurb Is Really Doing | Your Biz Needs a Book with Rachel Allen

The description on the back of a book is doing much more work than first appears. Get it wrong and readers feel genuinely betrayed - there's actual neuroscience behind why. Biz Book regular Rachel Allen - founder of Bolt from the Blue Copywriting - joins me to uncover what makes a great book description. We discuss the pitfalls that will lose readers + why the person who wrote your favourite book probably didn't write the words on the back cover. And how one sentence can pull double duty across the Amazon listing, the book sales page + even the author's social media. Look for more in the Your Biz Needs a Book strand Books discussed in this episode: Think Like a Film Crew - Liz Scully Happy All the Time - Laurie Colwyn Circe - Madeline Miller Song of Achilles - Madeline Miller Rachel’s Website:  boltfromthebluecopywriting.com Rachel’s Instagram: instagram.com/boltfromthebluecopywriting Rachel's Substack: boltfromtheblue.substack.com Rachel’s email : hello at boltfromthebluecopywriting.com ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list