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What's Google's #EAT and How to Optimize Your E-A-T in SEO

EPISODE · May 15, 2020 · 28 MIN

What's Google's #EAT and How to Optimize Your E-A-T in SEO

from Crawling Mondays by Aleyda - SEO News, Tips and Interviews · host Aleyda Solis

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do to improve our EAT?  15:25 - Which are the most common EAT issues?  18:45 - Are there any specific tools that you use to help when assessing EAT?  23:10 - What EAT topic you would like to double down on to finish, as is particularly important?  If you have any questions or doubts, leave them in the comments!   #GoogleEAT #EAToptimization #SEOtips

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What's Google's #EAT and How to Optimize Your E-A-T in SEO

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