EPISODE · Sep 5, 2024 · 53 MIN
What’s My Agency Worth?
from B2B Marketing Mindset · host Pete Monfre
Back in 2003 I had to shutter a seven figure marketing firm. I could have sold it but: a) I was ignorant and thought that service businesses were hard to sell b) personal tragedy had struck and I had to focus all of my energy on my family Advisors all said “Your assets go down the elevator every night – there isn’t anything to sell.” They were wrong. We had extensive operating manuals, contracts with F100 clients, a great team and a track record of cash flow. Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions. • Current climate for Agency M&A • What creates value • How to build for a sale • Multiples for agencies • How to choose an M&A Partner The post What’s My Agency Worth? appeared first on The B2B Marketing Mindset.
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What’s My Agency Worth?
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