What's The Secret To Making Bank On Ads? (ft. Rico Bosco and PFT)

Erika dives right away into some major fuck ups at Barstool this week. She get to chat with Rico Bosco, who is back at the office after a suspension for throwing a High Noon can at an employee. Rico fills us in on his time away from HQ and what he's learned. Erika talks about the ads in the Big Game this weekend, and PFT (host of Pardon My Take) joins us to talk about how he makes his ads so successful, and what partnering with Pardon My Take looks like. We also have Larry Miller (chairman of the Jordan brand) to talk about working closely with Michael Jordan on building a 200M sneaker company to a 4B apparel juggernaut. Of course Erika answers your questions and gives her instant feedback on trending headlines. (00:00:14) Rico Bosco (00:05:27) Erika's Boardroom (00:15:29) Brands (00:29:33) PFT (00:46:14) Q&A (00:50:42) Larry Miller (1:17:56) Green LightYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceoSee omnystudio.com/listener for privacy information. Get full access to Mule Media at erikaayersbadan.substack.com/subscribe