Why Athlete-First Conversations Are Changing Paralympic Media

Jill Jaracz and Alison Brown reflect on how their podcast grew from casual Olympic conversations into a trusted, year-round space for Olympic and Paralympic sport. What began as a way to recreate “water-cooler” chats during the Games evolved into deeper storytelling driven by listener interest and athlete trust.They discuss how listener feedback led them into Paralympic coverage, why treating Paralympians like any other elite athlete matters, and how sports-focused interviews help move media away from inspirational framing. The conversation highlights memorable moments from Beijing 2022 and Paris, including the atmosphere of blind football, goalball, wheelchair rugby, and Para ice hockey.Looking ahead to Milano Cortina, Jill and Alison share athletes and sports to watch, including Nordic skiing, Para ice hockey, wheelchair curling mixed doubles, and snowboard cross. They also offer candid hot takes on competition, ceremonies, and the evolving media landscape around Paralympic sport. Follow Para Sport Nation on YouTube!About AMIAMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca. Find more great AMI Original Content on AMI+Learn more at AMI.caConnect with Accessible Media Inc. online:X /Twitter @AccessibleMediaInstagram @AccessibleMediaInc / @AMI-audioFacebook at @AccessibleMediaIncTikTok @AccessibleMediaIncEmail [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.