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Why being 'social' on social media is the best thing you can be doing

EPISODE · Dec 7, 2025 · 43 MIN

Why being 'social' on social media is the best thing you can be doing

from PM Collective - The ART of property management

Send us Fan MailWe sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.• who Content Collab helps and how the services work• how to outsource content yet keep your own voice• why being social matters more than perfect scheduling• four common content roadblocks and simple fixes• five categories for easier ideation and planning• batching evergreen reviews and newsletters• carousels versus video performance by platform• the pratfall effect and building trust with raw video• AI avatars, disclosure, and the trust recession• choosing a primary platform and repurposing• moving audiences to owned assets like email and apps• practical weekly cadence and testing frameworksFollow Ellen on Instagram to catch upcoming webinars and templates for property managersThis podcast is sponsored by PropertyMe.Australia's #1 Property Management Software. www.propertyme.com.au This podcast is sponsored by Inspection Express. Inspection Express and Paperless Office is the leader in innovative, time saving property Inspection Software.Property Management Software | Inspection Express & Paperless Office (ipropertyexpress.com)Support the show

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Why being 'social' on social media is the best thing you can be doing

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