Why Business Aviation Is Shooting Itself In the Foot

The benefits of business aviation are immeasurable. But the perception of the corporate jet?... not so much. The perception that it’s an industry that only benefits the top 1% exists because it’s an industry that keeps shooting itself in the foot.   Just as Americans supported anti-business policies in the 1930s, after the extravagance of the Roaring 20s, people are still reeling from our most recent “Great Recession.” And, the political landscape continues to change, and move to the left. One only need watch the recent State of the Union address to see that fact.     Every time we portray business aviation as a luxury, we isolate those who would never experience it. -Craig Picken   Business aviation is a $180 Billion industry that supports thousands of jobs and helps numerous companies reach their goals. Perhaps that’s a better story to tell than the one being told on CNBC’s “Secret Lives of the Super Rich” and on the pages of various lifestyle magazines.   Come join Matt Johnson and I as we discuss various ways to change the perception, and highlight the benefits of business aviation.       Learn More About Your Host: Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM’s, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.   Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.