Why do brands keep chasing Gen Z?

An episode of the Breakfast Business with Joe Lynam podcast, hosted by Newstalk, titled "Why do brands keep chasing Gen Z?" was published on December 19, 2024 and runs 6 minutes.

December 19, 2024 ·6m · Breakfast Business with Joe Lynam

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Episode Description

Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?

Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.

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