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Why Duluth trusts AI agents with bidding, but not brand storytelling

EPISODE · May 12, 2026 · 37 MIN

Why Duluth trusts AI agents with bidding, but not brand storytelling

from The Digiday Podcast · host Digiday

The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.

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Why Duluth trusts AI agents with bidding, but not brand storytelling

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