Why Incident Response Keeps Failing

In this episode of Unspoken Security, host AJ Nash sits down with Zoë Rose, SecOps Manager at Canon EMEA. They explore the real-world barriers to building effective incident response programs and discuss why so many organizations struggle to move beyond reactive firefighting.

Zoë shares her perspective from both consulting and in-house roles, pointing out that most incident response teams are overwhelmed, under-resourced, and stuck dealing with basics that never get fixed. She explains why expensive tools and new technology often miss the mark when organizations skip foundational work—like asset inventories, clear policies, and tuned alerts. Zoë urges listeners to focus on practical steps, such as documenting processes, improving communication, and building trust between technical teams and business leaders.

Throughout the conversation, Zoë breaks down how real change happens: by investing in people, closing skills gaps, and fostering a culture where mistakes drive learning instead of blame. The episode ends with a reminder that effective security is not about quick fixes or flashy tools, but about honest assessment, teamwork, and steady improvement.

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