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Why it's unlikely that any one company will unseat Nielsen in TV advertising

EPISODE · Dec 8, 2021 · 37 MIN

Why it's unlikely that any one company will unseat Nielsen in TV advertising

from Next in Media · host Appsflyer, Discovery

Next in Marketing spoke with Jim Keller, Executive Vice President, Digital Ad Sales and Advanced Advertising at Discovery about how measuring and evaluating TV advertising is becoming immensely complicated, and why it's not realistic to expect the ad industry will settle on a single measurement or attribution method. According to Keller, TV is becoming a bespoke business, which will be challenging for agencies and sales teams. Guest: Jim KellerHost: Mike Shields

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Why it's unlikely that any one company will unseat Nielsen in TV advertising

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