Why Most People Are Using Threads Wrong

EPISODE · May 12, 2026 · 6 MIN

Why Most People Are Using Threads Wrong

from Social Media Decoded · host Michelle Thames

In this episode of Social Media Decoded, Michelle Thames breaks down why most entrepreneurs are using Threads the wrong way and missing out on real visibility, authority, conversations, and opportunities online. Threads is not just another social media app to post content and disappear. Michelle shares why the platform rewards conversation, relationship-building, personality, and perspective over polished content and w hy entrepreneurs who understand this shift are building authority faster than ever. If you’ve been struggling to grow on Threads, wondering how to stand out online, or trying to build a personal brand that actually leads to opportunities, this episode is for you. Inside this episode: • Why Threads is different from Instagram and LinkedIn • The biggest mistake entrepreneurs make on Threads • How conversations build authority online • Why visibility without connection is not enough • How Michelle uses Threads for opportunities and networking • The difference between posting content and building relationships • Why recognizable brands win online • How entrepreneurs can use Threads to grow their audience and influence This episode is perfect for creators, founders, coaches, consultants, speakers, podcasters, and entrepreneurs who want to grow their visibility and authority online through authentic connection and conversation. If this episode resonated with you, DM Michelle the word THREADS on Instagram to learn more about her Threads strategy and visibility approach. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Why Most People Are Using Threads Wrong

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