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Why Owners Fail When They Keep Doing Sales | Chuck Thokey

An episode of the Build to Win podcast, hosted by Jonathan Weinberg & John Kolbaska, titled "Why Owners Fail When They Keep Doing Sales | Chuck Thokey" was published on September 5, 2025 and runs 56 minutes.

September 5, 2025 ·56m · Build to Win

0:00 / 0:00

In this episode of Build to Win, we sit down with Chuck Thokey, a renowned sales coach in the home improvement industry. 

With over two decades of experience in sales, Chuck built large teams in the bath and roofing sectors and has been coaching professionally for nearly a decade. 

Together, we discuss how to hire smart, build a repeatable sales process, and stop losing deals (and profits) because you’re stretched too thin.

If you're stuck doing it all yourself and can’t figure out how to grow without burning out, then you 100% don’t want to miss this episode.

Listen in now and learn:

  • Who your first hire should be 
  • Why owners shouldn't be the only ones closing
  • How to add value instead of cutting prices
  • What makes a great rep (and how to spot one)

… and a lot more.

What are you waiting for?

Run, don’t walk, and tune in now!


Key Takeaways: 

Introduction (00:00)

Meet Chuck (01:17)

Sales in the early stages (04:03)

Setting your first sales rep for success (10:46)

What makes a good sales rep? (21:02)

Adding value-adders to your sales process (30:24)

Why you need to understand simple sales (38:31)

Consistency is a must! (49:53)


Additional Links & Resources:

🔥 Watch our **FREE** on-demand webinar and learn how to drive 20% net profit with systems and processes: https://www.builderprime.com/webinars/on-demand-webinar-drive-20-net-profit-with-systems-processes?utm_source=RedCircle&utm_medium=Audio&utm_campaign=14  

⚡ Learn more about us: https://www.builderprime.com/ 

📱 Connect with us on social media:

Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!

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