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Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact

EPISODE · Jan 16, 2025 · 44 MIN

Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact

from GYDA - Grow Your Digital Agency · host GYDA - Robert Craven and Janusz Stabik

In this GYDA Talks, Robert, talks to Iain Scott of Base Creative. Iain is CEO // Director of Growth @‌basecreative. Founding Partner @‌exceptional™. Digital strategy & marketing for B2B, & organisations driving positive change. Speaker. Author of ‘Socialise’. Angel Investor in tech for good. Rob and Iain discuss:BackgroundWhy publish?What was the purpose?Story-telling as a differentiator - we all love sharingThe costs and benefits of publishingHow it makes you stand-outTiming is longer than you imagine, plan it, get help from outside, it is hard to do it on your own, have a budget and a plan to promote it

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Why Publish? Unveiling the Purpose, Power of Storytelling, and Strategic Planning for Maximum Impact

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