Why Relationships Are B2B Marketing’s Most Valuable Commodity

B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships. And when it comes to relationships, Jackie Aubel, Senior Content Marketing Manager at ServiceTitan, knows a thing or two. Not only has she hosted over 200 podcast episodes, including ServiceTitan’s Toolbox for the Trades, but she’s also a mental health advocate with a Master’s in Marriage and Family Therapy. If you’re questioning how behavioral science ties into business relationships, the answer might surprise you… Join us as we discuss: - How Covid helped fuel ServiceTitan’s content machine (7:24) - Pros and cons of audio versus visual B2B marketing mediums (15:47) - The keys to success in B2B marketing and sales (27:10) Check out these resources we mentioned during the podcast: - Toolbox for the Trades Podcast - Dare to Lead by Brene Brown - Nicole Lepera (The Holistic Psychologist) To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.