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Why Selling a Profitable Startup Was The Best Move

Episode 139 of the Startup Acquisition Stories podcast, hosted by Acquire.com, titled "Why Selling a Profitable Startup Was The Best Move" was published on August 18, 2025 and runs 14 minutes.

August 18, 2025 ·14m · Startup Acquisition Stories

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Summary

JJ Englert didn’t start in SEO. He built Trade Backlinks, a profitable SEO marketplace for buying and selling backlinks safely and transparently.He launched it lean, listened to user feedback, and kept adding features that mattered: automated link tracking, performance analytics, and verified member checks. The platform became the go-to in its niche.When the excitement to keep building faded, JJ prepared for a clean exit. Organized financials, documented processes, and a business that ran without him meant buyers could move fast.He listed on Acquire.com. Verified buyers, streamlined communication, and a short due diligence window led to a fast, fair deal, fully on his terms.In this episode, JJ shares:How early preparation made the sale easierWhy losing passion can be the right signal to sellHow Acquire.com tools sped up the deal3 lessons from JJ’s exit:Preparation builds trust and shortens dealsPassion impacts performance more than you thinkThe right platform can connect you with serious buyers fast.Whether you’re building to keep or selling to move on, JJ’s story shows that preparation, clarity, and timing make all the difference.Follow JJ's Journey:⁠LinkedInX (Twitter)Youtube

Episode Description

JJ Englert didn’t start in SEO. He built Trade Backlinks, a profitable SEO marketplace for buying and selling backlinks safely and transparently.


He launched it lean, listened to user feedback, and kept adding features that mattered: automated link tracking, performance analytics, and verified member checks. The platform became the go-to in its niche.


When the excitement to keep building faded, JJ prepared for a clean exit. Organized financials, documented processes, and a business that ran without him meant buyers could move fast.


He listed on Acquire.com. Verified buyers, streamlined communication, and a short due diligence window led to a fast, fair deal, fully on his terms.


In this episode, JJ shares:

  • How early preparation made the sale easier

  • Why losing passion can be the right signal to sell

    • How Acquire.com tools sped up the deal


    3 lessons from JJ’s exit:

    1. Preparation builds trust and shortens deals
    2. Passion impacts performance more than you think
    3. The right platform can connect you with serious buyers fast.


    Whether you’re building to keep or selling to move on, JJ’s story shows that preparation, clarity, and timing make all the difference.


    Follow JJ's Journey:

    ⁠LinkedIn

    X (Twitter)

    Youtube



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