Why The Indian Consumer Is Still Trapped In Dark Patterns

Ten months after the government stipulated guidelines to curb them, dark patterns continue to be used by ecommerce companies in India-from travel to health tech. These deceptive design strategies are used to manipulate users into sharing personal information or making unintended purchases. With India’s e-commerce market expected to reach $350 billion by 2030, this is a menace that needs to be prevented. But how? Anirban Chowdhury and Dia Rekhi talk to Manisha Kapoor of ASCI, Nidhi Khare, Consumer Affairs Secretary and Sachin Taparia of LocalCircles to understand the nuances and the way forward. You can listen to our earlier episode by Mugdha Variyar on Why dark patterns are under the surveillance spotlight? ET Podcasts now has a new show. 7@7 is your quick, sharp sub 5 minute daily roundup of financial news from India and the world. Tune in to Apple Podcasts, Spotify, Amazon Prime Music, Jio Saavn, Youtube or wherever you get your podcasts from! Check out other interesting episodes from the host like: Trains to Turbines: How India is Harnessing Hydrogen, Is Bajaj Housing’s High Valuation Sustainable?, Corner Office Conversation with Antonoaldo Neves, CEO, Etihad Aviation Group, Has ONDC Managed To Take On Amazon And Flipkart?, and more! You can follow Anirban Chowdhury on his social media: Twitter and Linkedin You can also follow Dia Rekhi on social media: Linkedin & Twitter Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts,JioSaavn, Amazon Music and Youtube.See omnystudio.com/listener for privacy information.