Why your brain fights business growth (and how to stop it)

Feeling stuck? You’re business not moving forward? You’re not aloneI’ve been there myself.Too many times.I’ve created the spreadsheets and business plans that I believed would rapidly grow my business. And in the process allow me to drop down my working hours and enjoy financial freedom. Only to then find out that my business, at best, limps along. Even worse, I’m still working long hours.And I know I am not alone. Why did you start your business? I bet at some point you had big ambitions for it. Whether that was financial freedom, control over your time, or a business that grew profitably, steadily and sustainably.But at some point, like me, you’ve probably hit a wall. After all, it can be soul destroying not to achieve your goals, no matter how much time, energy, and money you pour into your business. Then the crippling belief starts creeping in: Maybe I just don’t have what it takes.If that sounds familiar, I want you to know something important. Your brain is the problem but not the enemy. The belief that change is impossible - after all, you are who you are - isn’t reality; it’s just a well-worn neural pathway firing in your brain. And the good news? That pathway can be rewired.This is what this podcast episode is about.This episode explores:- What you can learn from neuroscience about how negative patterns of behaviour or thinking is formed.- 5 science backed strategies to change your negative thought patterns and destructive behavioursWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe