Why Your Business Is Not as Profitable as It Should Be and What You Can Do About It – In Just 7 Minutes with Adam Lean

 Discover how to make more profit without sacrificing more time and money Learn more on which numbers you should be focusing on- profit, revenue, or cashflow Find out how you can be an expert in your craft and business at the same time Resources/Links: Check out Adam’s Website: CFOproject.com/moneybook Summary Do you want to know the secrets of how to be more profitable? Do you care more about your profits than your cashflow? Are you sure you’re doing your business right? Adam Lean has been an accountant and built a 7-figure business that grew to be an industry leader. He now wants to help 10,000 business owners know how to make more money. In this episode, Adam shares his insights on how to make your business more profitable. He also talks about which numbers are important and you should be focusing on- profit, revenue, or your cash flow? Check out these episode highlights: 01:36 - Adam’s ideal client: “Our ideal clients are business owners who own small to medium-sized businesses that are working incredibly hard, and they just know that their business should be more profitable. They're working hard, they're just not seeing the money in the bank account.” 02:10 - Problem Adam helps solve: “So there's a lot going on in a business, when- as a business owner, you're wearing all the hats, and you have to deal with marketing and sales and operations and a slew of other things- but the point of a business is to make money, and so the number one problem that we solve is to help business owners make more money.” 03:09 - Typical symptoms that clients do before reaching out to Adam: “They really simply don't know what to do. They're an expert at the craft of their business.” 04:28 - Common mistakes that people make before they find Adam’s solution: “The number one mistake that we see is that they end up working harder in the business. So instead of working 50 hours a week, they're just thinking, ‘Oh, I need to spend 65 hours a week.’” 05:55 - Adam’s Valuable Free Action (VFA): “Know exactly where you stand for certain numbers, just so you can see what's working and what's not.” 06:23 - Adam’s Valuable Free Resource (VFR): Check out Adam’s Website: CFOproject.com/moneybook 07:18 - Q: What is the most important number to improve in a business? A: Most people think it's either revenue or profit, but it's not, it's cash flow. Tweetable Takeaways from this Episode: “Know exactly where you stand for certain numbers, just so you can see what's working and what's not.” -Adam LeanClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:09 Hello, everyone, and another very warm welcome to yet another edition of Marketing The Invisible. My name is Tom Poland beaming out from Little Castaways Beach here in Australia, joined today by Adam Lean. Adam, good day, sir. A very warm welcome to Marketing The Invisible. Where are you hanging out? Adam Lean 00:25 I am in Columbia, South Carolina over in the United States. Tom Poland 00:29 And in the aftermath of the presidential elections, let's not go there, right? Adam Lean 00:34 Oh, my goodness. I'm so glad that's over. Tom Poland 00:37 I'm not sure it is. But- Adam Lean 00:39 That's true. Tom Poland 00:41